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Our Blog

Remember the Fallen – For Immediate Release

FOR IMMEDIATE RELEASE

MYSPACERS REMEMBER THE FALLEN

Boston, August 3, 2007- In the six years since US troops first set foot in Afghanistan, more than 4000 soldiers have lost their lives there and in Iraq. As fighting continues, friends and relatives of the dead seek to memorialize the lives of those lost, but mounting tolls and geographic disparity has made the collaborative effort difficult. Now, with the help of design firm Pearse Street Consulting (www.pearsestreet.com) and the use of popular social networking platform MySpace, Remember the Fallen (www.myspace.com/rememberfallensoldiers) is reaching out to a widespread audience to catalog and memorialize soldiers from all past and present theaters of combat.

When Chris Veit begun the project two years ago in Florida as a simple website, it was able to accrue wide ranging support from present and former servicemen and women, their families, and various businesses and corporations, but acting on the maxim “A Soldier only dies if they are forgotten” he sought a broader audience. Now, with Remember the Fallen on MySpace, he has attracted younger spectrum of visitors, who are finding the site through its growing network of online friends. Greeted by blog entries, photo and video postings, and a stream of patriotic encouragements and remembrances, viewers are able to pay tribute to the lost, and perhaps best of all, link to the MySpace pages soldiers maintained before their death. Since its launch, it has proven extraordinarily popular, with nearly 2000 hits and 500 friends since its creation. As a result, Veit has been able to chat with, and eventually, meet some of the families who have posted on the site. Encouragingly, the site has even seen traffic from visitors unaffiliated with the military, and grows with each friend request.

The site was created with a donation from DesignOg, a division of Pearse Street Consulting (www.designog.com), a 3 year old professional web design company that specializes in design for MySpace.

Remember the Fallen can be viewed online at www.myspace.com/rememberfallensoldiers . For more information, contact Chris Veit, Chris@rememberthefallen.com or Fuchsia McInerney, fuchsia@pearsestreet.com

| August 3, 2007

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