Pearse Street Featured in the Daily Item Progress

Lynn Web Development Company Thrives with Growth of Social Media
LYNN, MA–In spite of a slowing economy, Pearse Street Consulting, Inc. of Lynn has experienced exponential growth and ongoing success with their web development services focused in the area of social networking and new media. More businesses, small and large, are looking for new ways to offset the revenue slump through creative online marketing and many have been tapping into social network marketing as a cost-effective and targeted alternative to traditional marketing.
Pearse Street C.E.O., Fuchsia McInerney, has been following social media trends since early 2006 when websites such as MySpace were first beginning to achieve record-breaking statistics. “For the past few years, businesses with vision have been professionally promoting themselves on sites like MySpace, Facebook and LinkedIn. The most progressive businesses and ’serial entrepreneurs’ are now creating their own industry-specific niche networks that offer the same interactive features, with unique tools that serve their particular target demographic.”

Pearse Street capitalized on the social networking market early on, creating over 300 custom MySpace designs for well known corporations, such as David’s Bridal, Marie Claire Magazine, Bigelow Tea, Shady Records and the US Soccer Federation.
Having achieved rapid success in the MySpace design market, Pearse Street quickly expanded its services by developing an extensible PHP-driven social network platform from which to brand and build unique social networks. “The concepts that our clients are pursuing are much more than MySpace or Facebook clones. Each is specifically targeted to serve a unique community, allowing the client to really market effectively and monetize the site to become a valuable stream of income,” says Scott Martin, Pearse Street’s Chief Operating Officer.
Today, Pearse Street operates out of Lynn’s historic Lydia Pinkham Building with a staff of twelve graphic designers, web developers and a burgeoning marketing division. Specializes almost exclusively in the branding and development of social networking websites, Pearse Street develops for start-ups, corporate clients, as well as a new wave of networks conceptualized and launched by the Pearse Street staff. In March TattoosOn.com was launched for tattoo artists and enthusiasts, followed by sister network MotorcyclesOn.com which will launch in time for spring motorcyclists.
Pearse Street also continues to balance its full workload with several non-profit projects. Last year alone, the company launched over 15 social network related design and development projects for non-profit entities. With 2009 introducing even more intense economic challenges, this social networking software company has stayed committed to pro-bono efforts, which have been received with great appreciation, as many organizations are feeling the economic pinch when soliciting donations and finding funds to bring added visibility to important causes and initiatives.
The staggering statistics associated with popular networks such as Facebook, MySpace and Twitter (Twitter’s user base grew by over 1000% in the past year), along with Pearse Street’s own exceptional success, inspires a feeling of confidence that the new media industry will continue to thrive in any economy so long as new and improved technologies enable more effective and sophisticated ways for businesses to reach their target markets.
You can learn more about Pearse Street on their website at www.PearseStreet.com.