The new media office at Shady Records contacted us to create a professional MySpace design for Eminem’s famous Detroit-based band, D12. Pearse Street decided this was to be the mother of all MySpace pages. We put our design skills and tech-knowledge in high gear to build an interactive Flash flipbook featuring each band member, with a special tribute to late member, Proof.

Pearse Street stayed true to the almost gothic quality of the D12 style, straying from the popular hip hop “bling” and representing the down and dirty visuals of the city streets. Behind the scenes, this custom MySpace layout is updating by a fully-customized content management system that allows text and audio updates to be made through an admin panel independent of MySpace. Check out the page at www.MySpace.com/D12

This project lead the way for Pearse Street’s subsequent work with Shady Records’ parent company Interscope Records. Pearse Street was hired to design a series of interactive Flash banners to use in a viral marketing campaign promoting the Re-Up album. These banners can be found on the various MySpace pages and websites of the following artists: Eminem, 50 Cent, D12, Bobby Creekwater, Lloyd Banks, Shady Records, Ca$his, and Stat Quo. In two months these banners received over 5 million views, which all considered a great success!